Financial destiny

¨By developing your discipline and your courage, you can refuse to let other people´s mood swings govern your financial destiny. In the end, how your investment behave is much less important than how you behave¨

Benjamin Graham

Every investment is about making money, investment by definition is ¨putting money into something with the expectation of profit¨, sometimes the investment works sometimes is doesn’t.

However this is a misconception, when your investment is only ¨expected¨ to make profit it’s a gamble, not much intelligence is needed for that.

When your money is ¨supposed¨ to gain profit based on someone else mood it’s no longer an investment, it’s at best a speculation.

 Just like no one considers buying a lottery tickets an investment, so too an ¨investment¨ with a speculation factor it´s not an investment.

Investing in Diamonds is not just a good investment, it´s an act of discipline and financial behavior.

The Case for Diamond Investors

There is no question that Diamond investment is now one of the smartest investments possible.

I want to tell you a short story that happened to me a few weeks ago; one of my clients, after a short presentation and some thinking time, decided to buy an investment Diamond, this client was very special to me because he is the owner of a known bank in the area and has many investing groups.    

The next morning he deposited the money in my account and told me that he is going on a business trip and that in 3 weeks he´ll be back to pick up his Diamond.

After 3 and half weeks he sent me an E-mail apologizing for not making it back on time and that as soon as he can he´ll let me know when he is coming back, on the mean time he wrote ¨hold on to the Diamond¨.

The weeks went on, finally after 4 weeks I get an Email from him that in 2 days he is coming to pick it up.

Before I continue the story I should probably let you know that the Diamond I got him as an investment was 1 of 3 of its kind available in the market, the funny thing was that the day he came it there was NON in the market, in other words, he become the owner of an Investment Diamond that has no offer and lots of demand.

Which brings me to the point I wanted to make, Investing in Diamonds is not just about the ¨4 c´s¨ (Color, Cut, Clarity and Carat), it´s about knowing the market and its people, there are a lot of great quality Diamond out there, but there are a lot of them, not many Diamonds can be considered ¨Investment Diamonds¨.

The end of the story was that when the client came to pick it up I offered to buy it back from him at 2% more then what I sold it to him, to which he answer with a smile ¨I don’t know a lot about Diamond and much less about investment Diamonds, but I do know something about good investment, next time I buy an Investment Diamond from you, hold it for as long as you want¨, and then he took his Diamond and left with a big smile on his face.

Today he called me back….

Why invest at all???

Why can’t we just leave the money in the bank and let the people that “understand money” take care of it? After all just like we worked hard to make that money they work hard learning what to do with it.

So let’s start with the basics.

There are 2 terms which are comely mixed, however essentially they are very different, Currency and Money.

Currency is simply a demand note, in other words a certificate of deposit or claim right on the real value, a currency does not have value in and of itself, rather it is a medium whereby you can transfer value from one asset to another, the paper simply represent value that is stored somewhere else.

Money is a stored value, something that has a real value by itself and doesn’t just represent value.

So if our currency was a currency that represented a real value, you would have a good argument by leaving it in the bank and letting the bankers do their job.

However this is not the case, sadly currency is not real any more, the only way the currency can restore its value is if the value of the paper rises up so much that the actual currency (the bills) becomes money, but that’s far from happening.

History shows us that those who held on to real money, instead of currency, reaped the rewards many times over.

Holding real money instead of currency is in other words riding a horse which runs faster the inflation, not losing the rise doesn’t just do it, to survive you have to win.

"The 4c'z" - General introduction

“The 4c’s” are 4 basic characteristics, which all start with the letter “C”.

Carat (weight unit), Clarity, Color, Cut.

It is important to notice before we start explaining all the characteristics, that the diamonds price is composed (for the most part) from all 4 together, therefore it’s possible to have a diamond which has a perfect quality but is of a very low price.